So Delta has a cute “We’re Experiencing Some Turbulence” error message when they have an internal error on their website. I’ve seen this error many times before, I think the first time I chuckled a bit.

The other day I was enjoying the new Wi-Fi Delta offers in some of their flights. I checked my email, my facebook account, everything worked great. Then it occured to me to check my delta account. I was wondering if they credit your miles after take off or later when you land (yeah I was bored). Suddenly, I get the familiar error message; “We’re Experiencing Some Turbulence“. I go, “oh crap” what’s going on? For a couple of seconds I forgot I was getting an error message for a website, and thought I was reading a message about my flight, a problem serious enough that they bothered to notify me via the new Wi-Fi connection.

Now I did say it was a couple of seconds, of course I quickly realized this had nothing to do with my flight. But for a couple of seconds I did get a bit freaked out by the message, specially seeing it on my browser. It got me thinking; how did my brain go into alert mode that quick when I know better?

It was all about context.

The context in this situation is this; traveling on Delta flight, on the official Delta website, checking my account and current flight information and then getting a message mentioning a very specific phrase about air travel. Obviously, if I get this message at my home, the train or the airport there’s no problem. Everything changes once I’m on a situation that is directly related to the term used in the error message.

So it’s probably not a good idea to keep these cute error messages, when you think that there’s a new context for use of this site. Before it wasn’t possible to read this from a plane but now it is. It just highlights how sometimes when you consider usability, you have to think about all the possible scenarios that your users will be in while interacting your application.

BTW, I’d love to hear from other people on potential error messages that might be scary in other contexts.